QR Codes 101
Have you ever seen one of these codes in a magazine, on a postcard or in a storefront?  Wonder what they are and/or what they do?  They're two-dimensional bar codes called QR codes (which is short for Quick Response codes) that are able to share large amounts of data.  QR codes are growing rapidly, and for good reason.  People want immediate access to products and services that pique their interest and QR codes make that possible.

When a QR code is scanned or read with a camera-eqipped smartphone, the user can be linked to content on the internet; trigger a function of the phone such as e-mail or text messaging: and connect to the smartphone's web browser.

Stats About QR Codes (Reported by MGH)

  • In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a QR code
  • 72% of smartphone users would be likely to recall an ad featuring a QR code
  • 65% of smartphone users had previously seen a QR code
  • Of those who had previously seen a QR code, nearly 50% said they had used one
  • 70% of smartphone users would be interested in using a QR code again or for the first time.
  • A previous study by In-Store Marketing Institute found that 35% of U.S. shoppers were interested in using QR codes as shopping tools
  • Among those who were identified as being interested in the technology, 87% responded with an interest in using QR codes to gain coupons, deals or discounts. Even more impressive, however, is the fact that 60% of those interested in using the codes would use them to make a purchase.
  • Consumers are increasingly interested in interacting with advertising that bears a QR code – thus, the promise of additional benefits in the form of deals, coupons, videos, sweepstakes, social media interactions, etc.

What does this mean for you?
Simply put, QR codes enable you to give current and potential customers immediate access to what you have to offer them whether they are at home or on the go.  The possibilities are limitless with regards to how, and how much to can share.  Whether you put them on your business card or in your place of business, QR codes are a cost-effective, effcititent tool that you can utilize to help you business get to the next level.

Contact Dealz Interactive
Call 610.389.6024 or email info@dealzinteractive.com to learn more about QR Codes and they can mean for your business.